How Often Should You Post on YouTube?

The most common advice is to “just upload more!” But the truth is, a consistent and sustainable upload schedule is more valuable than overwhelming yourself with endless content. Here’s how to find your best rhythm.

Why Consistency Wins

• Builds trust with viewers—they know when to expect new content.
• The YouTube algorithm favors consistent creators over those who post in bursts and then disappear.
• Lets you improve quality with each upload instead of burning out.

Beginner Benchmarks

For most new channels, 1–2 uploads per week is ideal. This gives you time to maintain quality (see our guide on scripting your videos), respond to trends, and experiment with formats.

Build Your Own Posting Habit

• Ask yourself: How many videos can you realistically create per month without sacrificing your standards?
• Consider batch recording and using a YouTube content calendar for long-term planning.
• Schedule uploads in advance with YouTube Studio’s calendar.

Quality Trumps Quantity

Never post just to “beat the algorithm.” Focus on delivering value each time, whether you release videos daily, weekly, or monthly.