How to Create a Channel Trailer: Convert Viewers to Subscribers

By SooperBlooper Team6 min read
Channel trailer video playing on homepage

Your channel trailer is your one chance to make a first impression for new visitors. Let’s create a concise, memorable intro that converts viewers into subscribers!

What to Include in a Great Channel Trailer

  • Who you are: Your quick and clear introduction
  • What your channel offers: The main topics, your style, and what makes you unique
  • Why viewers should subscribe: Promise the value and consistency “Subscribe for easy weekly Python tutorials!”
  • Preview of your content: Short highlight clips or montages from your best uploads
  • Clear call-to-action: Ask viewers directly to subscribe and set expectations for future uploads (subscriber strategies)

Channel Trailer Script Tip

  • Keep it under 90 seconds
  • Talk to the camera in your authentic style (or use animation/faceless formats—see faceless video tips)
  • End enthusiastic, thanking them for visiting your channel

How to Set Your Trailer in YouTube Studio

  1. Upload your trailer to YouTube
  2. Go to Customize Channel in YouTube Studio
  3. In the “Layout” tab, select your trailer for new visitors

Ready to wow new viewers?

Get professional scripting and editing help for your trailer with SooperBlooper. Request a trailer consult.

Make your first impression count!

See also: video intro hooks and content strategy tips.

Grow My Subscribers