Creating videos on topics people are actively searching for is one of the fastest ways to grow your channel. But how do you find what's hot and trending right now? This guide covers the best tools and techniques to keep your content relevant and in-demand.
Tools for Finding Trending Topics
- Google Trends: This is a powerful, free tool for seeing what the world is searching for. Crucially, you can filter search interest specifically for "YouTube Search" to see what's popular on the platform itself.
- YouTube's Trending Tab: The most obvious place to look! YouTube has a dedicated "Trending" page that shows you the top videos on the platform in your region. While these are often mainstream, you can filter by categories like Gaming or Music to find trends in your niche.
- VidIQ or TubeBuddy: These browser extensions have features that help you identify rising trends and breakout video ideas within your specific niche.
Techniques for Staying Relevant
- Monitor Niche Communities: Keep an eye on subreddits, forums, and social media groups related to your topic. What are the hot-button issues and recurring questions?
- Watch Competitors: See what videos from other creators in your niche are suddenly gaining traction. Use this as a signal of a trending topic you can create your own unique video about.
- Seasonal Content: Plan for holidays, seasons, and annual events. A video about "last-minute Halloween costume ideas" will naturally trend every October.
Once you find a trend, acting quickly is key. The final step is to combine that trend with a great idea from our list of beginner video ideas to create your next hit.
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