The YouTube description box is one of the most underutilized tools by creators. It's prime real estate for boosting your SEO, engaging your audience, and driving traffic. A great description serves two audiences: the YouTube algorithm and your human viewers.
The Ideal YouTube Description Structure
For best results, structure your description in a way that prioritizes the most important information.
The First 2-3 Lines (The "Hook")
This is what viewers see before clicking "show more." It needs to be a compelling summary of the video that includes your main keyword. Think of it as a secondary title that expands on the promise you made. A good hook improves click-through from search results.
The Middle Section (The "Value")
This is where you provide more detail. Write a paragraph or two (200-300 words) that elaborates on the video's content. Naturally weave in your primary and secondary keywords here. You can also add timestamps to help viewers navigate to key moments, which can boost watch time.
The Final Section (The "Call to Action")
This is where you tell the viewer what to do next. Include links to:
- Subscribe: Add a direct link to subscribe to your channel.
- More Videos: Link to related videos or playlists. Using cards and end screens is also crucial for this.
- Your Website or Social Media: Drive traffic to your other platforms.
- Affiliate Links: If you mentioned any products, link to them here.
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