Evergreen content is the secret weapon for sustainable YouTube growth. Unlike news or trending topics, evergreen videos keep delivering value and attracting views for months—or even years—after you publish them.
What Is Evergreen Content?
- Timeless: Topics that stay relevant far beyond a specific week or event.
- Searchable: People search for these topics year-round ("how to tie a tie", "Excel formulas basics", etc.).
- Continual Traffic: Generates consistent views and subscribers long after upload, which helps your overall channel authority.
Examples of Evergreen YouTube Videos
- How-to tutorials (e.g. how to add subtitles)
- Product reviews for evergreen products
- Educational explainers (e.g. content strategy and optimization)
- Troubleshooting common problems
How to Plan Evergreen Content
- Use Keyword Research: Identify questions your audience asks regularly (keyword research guide).
- Create In-Depth Answers: Make videos that fully solve a problem or explain a concept.
- Update When Needed: Refresh titles, descriptions, and even re-film segments when information changes.
Mix Evergreen & Trend Content
A healthy channel blends "trending" videos for spikes in views with evergreen videos for steady, long-term traffic.
Want help building an evergreen strategy?
Let SooperBlooper help you map out timeless topics for maximum long-term growth. Start your strategy today!
For lasting results—think evergreen!
See also our guides to scheduling videos and choosing the best topics.
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